The Complete Shopify Store Build Guide: From Platform to Launch
Building a Shopify store is straightforward. Building a Shopify store that converts is not.
The difference between a store that launches and a store that succeeds comes down to the decisions made during planning and build. Theme selection, site architecture, app choices, and optimization work compound over time. Get them right early, and growth comes easier. Get them wrong, and you will find yourself rebuilding later at greater expense and with more disruption than if you had invested the time upfront.
This guide covers the complete Shopify store build process, from platform evaluation through launch, with focus on building for conversion from day one.
Why Shopify?
Platform Overview
Shopify powers over four million stores globally and has become the default choice for ecommerce because it balances ease of use with scalability. The platform handles the technical infrastructure of running an online store so merchants can focus on products, marketing, and customer experience rather than server maintenance and security patches.
The core strengths of Shopify center on reliable hosting and security that removes technical burden from store owners. The extensive app ecosystem provides functionality for nearly any requirement without custom development. A strong theme marketplace offers proven designs that work across devices and contexts. Built-in payment processing through Shopify Payments simplifies transaction management and reduces fees. And growing B2B capabilities make the platform increasingly viable for wholesale and business-to-business commerce.
These strengths come with limitations worth understanding before committing. Monthly fees add up across the platform subscription, apps, and transaction fees. Some customization requires knowledge of Liquid, Shopify's templating language, which creates a learning curve for advanced changes. Transaction fees apply when using payment gateways other than Shopify Payments. And content management is less flexible than WordPress, making Shopify less ideal for content-heavy sites where commerce is secondary.
When Shopify Is Right
Shopify proves ideal for businesses focused primarily on selling products rather than publishing content. Teams without dedicated developers benefit from the managed infrastructure and no-code customization options. Companies wanting proven, reliable infrastructure appreciate not having to manage hosting and security themselves. And stores needing quick time-to-market can launch faster than with custom-built solutions.
The platform may not be ideal for heavy content-plus-commerce hybrid sites where the blog or editorial content is as important as the store. Extremely custom functionality requirements that fall outside Shopify's capabilities may require either extensive workarounds or a different platform altogether. Very tight budget constraints may struggle with the cumulative cost of platform fees plus apps plus transaction costs. And businesses needing complete control over every aspect of their infrastructure may find Shopify's managed approach limiting.
For detailed platform comparison, see Shopify vs WooCommerce vs BigCommerce.
Planning Your Shopify Store
Requirements Gathering
Before opening Shopify, document the requirements that will guide every subsequent decision. Rushing into the platform without clear requirements leads to rework, poor theme choices, and architecture decisions that create problems later.
Product requirements establish the foundation for everything else. Consider the number of products you will launch with and how that catalog will grow over time. Identify your product types, whether physical goods, digital downloads, subscriptions, or some combination. Evaluate variant complexity to understand whether products have sizes, colors, materials, or other options that multiply SKUs. And clarify inventory management needs including whether you need to track stock levels, manage multiple locations, or integrate with warehouse systems.
Feature requirements define what functionality your store needs beyond basic product display and checkout. Determine which payment methods your customers expect, from credit cards to buy-now-pay-later options to regional payment systems. Assess shipping complexity including zone-based rates, real-time carrier calculations, or special handling requirements. Understand tax requirements for all jurisdictions where you will sell. Consider customer account needs and whether shoppers need saved payment methods, order history, or wishlist functionality. And evaluate B2B functionality if you serve wholesale or business customers alongside consumers.
Integration requirements address how Shopify will connect with other business systems. Map out ERP and inventory systems that need product and order data. Identify email marketing platforms that should receive customer and purchase information. Consider accounting software that needs transaction data. And document customer service tools that benefit from order and customer context.
Site Architecture Planning
How you structure collections, navigation, and pages affects both SEO and user experience in ways that compound over time. The architecture decisions you make before launch become increasingly expensive to change as your catalog grows and search engines index your structure.
Architecture decisions encompass collection hierarchy that organizes products logically for both browsing and search engines. Navigation structure determines how customers move through your store and what paths lead to purchase. URL patterns affect SEO and should follow consistent conventions from the start. And content pages needed beyond product and collection pages, including about pages, FAQ sections, and policy pages, should be planned upfront.
The critical insight is to plan architecture before building. Restructuring later is painful because it requires URL redirects, navigation updates, internal link changes, and potential search ranking disruption. The time invested in architecture planning pays dividends throughout the life of your store.
See Shopify Store Architecture for SEO for detailed guidance on making these decisions.
Theme vs. Custom Decision
The most significant early decision is whether to start with a theme or build custom. This choice affects budget, timeline, design flexibility, and ongoing maintenance requirements in fundamental ways.
The theme approach offers faster time to launch since you are starting with a functional foundation rather than a blank canvas. Initial cost is lower because you are purchasing a theme rather than paying for custom development. Functionality is proven because thousands of stores have tested the theme's features and interactions. The trade-off is limited differentiation, as other stores using the same theme will share visual similarities.
The custom approach provides complete design control to create exactly the experience you envision. Unique brand expression allows visual treatment that no other store can replicate. Performance can be optimized specifically for your requirements without carrying unused theme features. However, custom development comes with higher cost and longer timeline, plus ongoing maintenance responsibility.
Most stores should start with themes. The economics favor launching faster with proven functionality and using revenue to fund future customization. Custom development makes sense for established brands with specific requirements that themes cannot meet, sufficient budget to invest in proper implementation, and internal or agency resources to maintain custom code over time.
For a detailed decision framework, see Custom Shopify Development vs Theme Customization.
Choosing Your Theme
Theme Selection Criteria
Theme choice affects everything from design flexibility to performance to future development costs. A theme that seems perfect in the demo can reveal limitations during implementation, making careful evaluation essential before committing.
Evaluate themes on visual design fit to ensure the aesthetic aligns with your brand and category. Assess feature set match to confirm the theme includes functionality you need natively rather than requiring apps or custom development. Check performance scores using Lighthouse or PageSpeed Insights to understand baseline speed. Research update frequency to ensure the theme developer actively maintains the codebase. Review support quality through forums and reviews to understand what help is available when issues arise. And if you plan customization, evaluate code quality to ensure clean, well-structured code that developers can work with efficiently.
Free vs. Premium Themes
Shopify's free themes, led by Dawn, provide clean, modern design that reflects current ecommerce best practices. They offer well-optimized performance since Shopify maintains them as showcases for the platform. However, they include limited features compared to premium alternatives. For stores with straightforward requirements, free themes provide an excellent starting point.
Premium themes, typically priced between one hundred fifty and four hundred dollars, include more built-in features that reduce reliance on apps. They offer greater design options including layout variations and customization settings. They may provide better support through dedicated theme developers rather than Shopify's general support. And they can reduce app needs by including functionality like size charts, product tabs, or advanced filtering natively.
Premium themes often pay for themselves by reducing monthly app costs. A theme that includes product reviews, size guides, and advanced filtering might eliminate fifty to one hundred dollars in monthly app fees, making the one-time theme cost a strong investment.
Theme Customization Scope
Every theme has customization limits beyond which you need custom development. Before committing to a theme, understand where those limits fall relative to your requirements.
Identify must-have customizations that your store requires to launch. Evaluate whether the theme supports them through its built-in settings and sections. Understand what requires code changes, which introduces development cost and ongoing maintenance. And budget for development if significant customization is needed, since underestimating this cost leads to scope cuts or budget overruns.
For a detailed theme evaluation guide, see How to Choose the Right Shopify Theme.
Essential Setup and Configuration
Store Settings
Core settings establish the basic identity and operations of your store. Configure your store name and details that appear across the site and in communications. Set contact information so customers can reach you. Establish currency and units appropriate for your primary market. Set your timezone to ensure order timestamps and reporting align with your business hours. And configure order number format to match any existing systems or preferences.
Policies provide the legal foundation for your store. Your refund policy sets customer expectations for returns and exchanges. Your privacy policy explains how you handle customer data. Terms of service establish the legal relationship between your store and customers. And your shipping policy explains delivery expectations, costs, and timeframes. Shopify provides policy templates, but you should customize them for your specific business practices and consult legal counsel for any significant modifications.
Navigation and Menus
Primary navigation determines how customers explore your store. The main menu structure should organize collections and pages in a hierarchy that matches how customers think about your products. Mobile menu optimization ensures navigation works on smaller screens where most shopping occurs. Collection organization within the menu should prioritize high-value categories while keeping the structure manageable. And page accessibility ensures important content pages are discoverable without cluttering product navigation.
Footer navigation handles secondary information that customers expect to find but do not need prominently displayed. Secondary links to policies, help content, and company information belong here. Policy links should be easily accessible for customers checking terms before purchase. Contact information in the footer provides reassurance and access. And trust elements like payment icons and security badges reinforce credibility.
Payment Configuration
Shopify Payments, available in supported countries, offers lower transaction fees than third-party gateways. The integrated experience keeps customers within a consistent checkout flow. Shop Pay benefits provide express checkout that improves conversion for returning customers. However, Shopify Payments is not available everywhere, requiring alternative gateways for some merchants.
Alternative gateways include PayPal, which many customers expect as an option. Stripe provides another widely-used payment processor. Regional options serve specific markets with local payment methods. Note that additional transaction fees apply when using gateways other than Shopify Payments, increasing your cost per transaction.
Express checkout options reduce friction at purchase. Shop Pay accelerates checkout for customers who have used it before. Apple Pay enables Touch ID or Face ID payment on Apple devices. Google Pay provides similar convenience for Android users. And PayPal Express allows customers to complete purchase using their PayPal account. Enabling multiple express options lets customers choose their preferred method.
Shipping Setup
Shipping profiles determine how shipping costs are calculated and displayed. Configure rate calculation methods based on price, weight, or real-time carrier rates. Set up zone configuration to establish shipping rates for different geographic regions. Create product-based rules for items with special shipping requirements. And establish weight-based options if product weight significantly affects shipping cost.
Shipping apps extend Shopify's built-in shipping capabilities. Real-time carrier rates show customers accurate shipping costs at checkout. Label printing integration streamlines order fulfillment. Tracking automation keeps customers informed about delivery status. And returns management handles the reverse logistics of product returns.
Tax Configuration
Automated tax calculation handles complexity for most common scenarios. US sales tax is calculated based on nexus rules and destination. VAT for EU handles the Value Added Tax requirements for European sales. GST for Australia and New Zealand applies goods and services tax appropriately. And regional variations are addressed for other jurisdictions with specific tax requirements.
Manual overrides allow customization when automated calculation does not fit your situation. Product-specific rates apply different tax treatment to certain product categories. Location exemptions handle tax-exempt jurisdictions or customers. And special tax rules address unusual situations not covered by standard automation.
Building for Conversion
Homepage Structure
The homepage sets expectations and drives navigation throughout the store. It is often the first impression and determines whether visitors explore further or leave.
Essential elements establish the foundation for an effective homepage. A clear value proposition immediately communicates what you sell and why customers should buy from you. Primary navigation to collections helps visitors find products relevant to their interests. Featured products or categories showcase your best offerings and guide browsing. Trust signals including reviews, guarantees, and security indicators reduce purchase anxiety. And a mobile-optimized hero image loads quickly and looks good on phones where most visitors arrive.
Common mistakes undermine homepage effectiveness. Slider overload with multiple rotating banners distracts rather than focuses attention. Unclear navigation leaves visitors uncertain how to find products. A missing value proposition fails to explain why customers should shop here. And slow-loading hero images frustrate visitors before they even begin browsing.
Product Page Optimization
Product pages are where conversion happens. Everything else in your store leads to this moment when a customer decides whether to add to cart or leave.
Must-have elements provide the information customers need to make purchase decisions. High-quality images showing multiple angles let customers examine products visually. Clear pricing eliminates confusion about what they will pay. An obvious add-to-cart button makes the next step unmistakable. A compelling product description explains features and benefits. Shipping and return information sets expectations for delivery and recourse. And social proof through customer reviews provides third-party validation.
Enhancement opportunities improve conversion beyond the basics. Size guides help customers select the right fit and reduce returns. Product videos show items in use and from angles photos cannot capture. Comparison charts help customers choose between variants or related products. Frequently bought together recommendations increase average order value. And recently viewed products help customers return to items they considered earlier.
Collection Page Best Practices
Collection pages bridge browsing and buying, helping customers navigate from general interest to specific products.
Structure considerations affect how easily customers can find what they want. Filtering options let customers narrow by attributes like size, color, or price. Sorting controls enable organization by price, popularity, or newness. Products per page settings balance discovery with page load speed. And mobile grid layout ensures products display well on smaller screens.
Content opportunities enhance both user experience and SEO. Collection descriptions provide context for customers and content for search engines. Featured products can highlight bestsellers or new arrivals at collection top. Subcollection navigation helps customers drill down into large categories. And banner images provide visual branding and seasonal promotion space.
Checkout Optimization
Checkout is where abandoned carts happen. Every friction point at this stage directly costs you completed purchases.
Shopify checkout strengths work in your favor. The proven, tested flow has been optimized through billions of transactions. Express checkout options reduce steps for returning customers. Strong security signals reassure customers about payment safety. And mobile optimization ensures the flow works on phones where many customers complete purchases.
Optimization opportunities exist within Shopify's checkout framework. Trust badge placement at key decision points reduces purchase anxiety. Clear shipping information prevents surprises that cause abandonment. Enabled guest checkout lets customers buy without creating accounts. And payment option visibility shows customers their preferred methods are accepted.
For detailed checkout optimization guidance, see Shopify Checkout Optimization.
Apps and Extensions
Essential App Categories
Review apps provide the social proof that drives conversion. Product reviews are critical for purchase decisions, and apps like Judge.me, Loox, or Stamped provide the functionality to collect and display customer feedback. Photo reviews are particularly effective for products where visual appearance matters.
Email marketing platforms power customer communication and retention. Klaviyo has become the standard for ecommerce email with its deep Shopify integration and sophisticated automation capabilities. Alternatives exist at lower price points for stores with simpler needs or tighter budgets.
SEO tools enhance Shopify's built-in search optimization. Schema markup apps improve how your products appear in search results. Meta management tools streamline title and description optimization. And sitemap optimization ensures search engines can efficiently crawl your store.
Analytics apps provide insights beyond Shopify's built-in reporting. Enhanced tracking captures data that standard analytics miss. Customer behavior analysis reveals how visitors interact with your store. And attribution tools help understand which marketing efforts drive sales.
Upsell and cross-sell apps increase average order value. Product recommendations suggest related items customers might want. Bundle apps encourage purchasing multiple items together. And cart offers present opportunities to add more before checkout.
App Bloat Avoidance
More apps means slower site speed as each app adds code that browsers must load and execute. Monthly costs increase with every subscription, sometimes reaching hundreds of dollars. Complexity grows as apps interact with each other and with your theme. And potential conflicts can cause functionality problems that are difficult to diagnose.
Apply an evaluation framework before installing any app. Ask whether this app solves a real problem that is costing you sales or efficiency. Determine whether your theme can do this natively without adding another app. Evaluate whether the functionality is revenue-generating or merely nice-to-have. And assess the performance impact by checking reviews and testing carefully.
Remove apps that are not pulling their weight. Audit installed apps regularly and uninstall those that are not clearly contributing to conversion or operations. Every app you remove improves site speed and reduces monthly cost.
For a complete guide to app selection, see Essential Shopify Apps.
Technical Foundation
Speed Optimization
Site speed affects both conversion and SEO. Slow pages lose customers who abandon before content loads and rank lower in search results as Google factors performance into rankings.
Speed factors specific to Shopify include theme code quality, as some themes are built for features while others prioritize performance. App quantity and quality directly impact load time, with each app adding scripts and requests. Image optimization affects the largest files most visitors download. And third-party scripts from analytics, chat widgets, and marketing tools add external dependencies.
Optimization priorities should follow an order that addresses biggest impacts first. Start with image compression and lazy loading since images are typically the largest page elements. Conduct an app audit to identify and remove apps that do not earn their performance cost. Implement script management to defer non-critical scripts that block rendering. And optimize theme code to remove unused features and streamline what remains.
The target is passing Core Web Vitals scores across all templates, particularly on mobile where most visitors experience your store.
For detailed optimization techniques, see Shopify Speed Optimization.
SEO Setup
Technical SEO basics establish the foundation for search visibility. Title tag structure should follow consistent patterns that include keywords and brand. Meta description templates should be compelling and informative across product and collection pages. URL handle optimization creates clean, keyword-relevant URLs. Image alt text describes visual content for accessibility and search. And schema markup helps search engines understand your products for rich results.
Content SEO extends optimization beyond technical elements. Collection descriptions provide unique content that targets category-level searches. Blog integration adds informational content that attracts top-of-funnel traffic. FAQ pages address customer questions while targeting long-tail searches. And about page optimization builds brand authority and trust signals.
Link architecture distributes authority through your site. An internal linking strategy connects related products and content. Breadcrumb navigation shows site hierarchy and provides additional internal links. And related product links keep customers engaged while strengthening page connections.
Mobile Optimization
The majority of ecommerce traffic is mobile, making phone-first design essential rather than optional. Design decisions should prioritize mobile experience with desktop as a secondary consideration.
Mobile priorities guide development decisions. Touch-friendly navigation ensures buttons and links are large enough to tap accurately. Readable text without zooming respects mobile screen constraints. Fast loading on cellular networks accounts for variable connection speeds. Easy add-to-cart ensures purchase action is prominent and accessible. And simplified checkout flow minimizes steps on small screens.
Testing validates that mobile experience works as intended. Real device testing catches issues that emulators miss. Multiple screen sizes verify layout works across phone models. Different connection speeds reveal performance under realistic conditions. And actual checkout completion confirms the entire flow works on mobile.
Launch Preparation
Pre-Launch Testing
Functional testing ensures core operations work correctly. Complete a purchase flow from product browsing through checkout to order confirmation. Verify payment processing accepts transactions and creates order records. Confirm email notifications send for order confirmation, shipping, and other triggers. Check that inventory updates correctly when orders are placed. And test shipping calculations to ensure rates display correctly for different scenarios.
Content review catches errors before customers see them. Verify all product information is accurate including prices, descriptions, and variants. Confirm images are loading correctly across products and pages. Test that links work throughout the site without broken references. Ensure policies are in place and accessible from checkout. And confirm contact information is correct so customers can reach you.
Technical testing validates performance and compatibility. Check mobile responsiveness across devices and screen sizes. Measure page speed scores and address any significant issues. Test cross-browser compatibility in Chrome, Safari, Firefox, and Edge. Verify form submissions work for contact forms and newsletter signups. And confirm search functionality returns accurate results.
Launch Day Execution
The launch sequence should follow a structured order. Remove password protection to make your store publicly accessible. Immediately verify all functions are working by testing key flows. Submit your sitemap to Google Search Console to begin indexing. Monitor for errors through Shopify admin and any error tracking tools. And check analytics tracking to confirm data is being captured correctly.
Common launch issues to watch for include broken tracking codes that prevent analytics from recording visits and conversions. Incorrect shipping rates can cause customer confusion or undercharging. Missing products may occur if inventory syncing has problems. And payment gateway errors can prevent transactions from completing.
For a complete pre-launch verification guide, see Shopify Store Launch Checklist.
Migration Considerations
When Migration Makes Sense
Consider migrating to Shopify when your current platform is limiting growth through feature constraints or scalability issues. Migration makes sense when maintenance burden is too high and platform management consumes resources better spent on growth. The need for a better app ecosystem to add functionality drives many migrations. And the desire for simplified operations motivates moves from complex self-hosted solutions.
Migration complexity factors determine the scope of the project. Product data volume affects how much content must be moved and validated. Order history importance influences whether historical data needs migration. Customer account preservation determines whether login credentials can transfer. And SEO equity protection requires careful URL mapping and redirect implementation.
Migration Planning
Key considerations shape successful migrations. URL redirect mapping ensures old URLs point to new locations. SEO preservation strategy protects search rankings accumulated over time. Customer communication prepares existing customers for the transition. Data migration sequence determines the order of moving products, customers, and orders. And testing protocols validate that everything works before going live.
Platform migrations are major projects requiring significant planning and resources. The investment pays off in a better platform foundation, but the transition period demands careful attention to preserve what you have built.
For detailed migration guidance, see Migrating to Shopify.
Advanced Options
Headless Shopify
Headless architecture separates the frontend presentation layer from Shopify's backend commerce functionality. This approach uses Shopify as the commerce engine while building a completely custom frontend using frameworks like Next.js or Gatsby.
Benefits of headless include complete frontend control to build exactly the experience you envision. Faster perceived performance is possible through optimized frontend architecture. Unique experiences become possible that are not constrained by Shopify themes. And multi-channel flexibility enables serving web, mobile app, and other touchpoints from the same backend.
Costs of headless include higher development complexity that requires experienced developers. Ongoing maintenance needs continue after launch rather than being handled by theme updates. More expensive builds reflect the additional development required. And developer resources must be available for changes and fixes that theme stores handle through settings.
Headless makes sense for specific situations, not as a default choice. Most stores benefit from the simplicity and lower cost of theme-based builds. Headless is appropriate for brands with unique experience requirements, sufficient budget for proper implementation, and developer resources for ongoing maintenance.
For detailed evaluation guidance, see Headless Shopify.
Shopify Plus Considerations
Plus makes sense for high-volume merchants whose transaction volume justifies the higher platform cost. Complex B2B requirements including wholesale pricing, custom catalogs, and purchase orders are better served by Plus features. The need for customization beyond standard Shopify, particularly checkout customization, drives Plus adoption. And automation requirements that exceed what is possible on standard plans benefit from Shopify Flow.
Plus features include checkout customization using Shopify Scripts and checkout extensibility. Shopify Flow provides workflow automation for complex business logic. Higher API limits support integrations that exceed standard rate limits. And dedicated support provides faster response for issues and strategic guidance.
The Build Sequence
Recommended Order
The build sequence should follow a logical progression that prevents rework and builds on previous steps. Begin with planning to establish requirements, architecture, and budget before touching the platform. Then select a theme by evaluating options against your requirements. Configure basics including settings, payments, and shipping. Build collections and navigation structure. Add products with complete information. Customize design through theme adjustments. Add apps for functionality the theme does not provide natively. Optimize for speed, SEO, and mobile. Test thoroughly using complete testing protocols. And finally launch by executing your launch plan.
This sequence works because each step builds on previous work. Selecting a theme before understanding requirements leads to poor choices. Adding products before building collections makes organization harder. Adding apps before customizing design makes it difficult to see what you actually need. And launching before testing risks discovering problems through customer complaints rather than internal review.
Timeline Expectations
A basic store with a small number of products and minimal customization can launch in two to four weeks. This timeline assumes content is ready and requirements are simple.
A standard store with over one hundred products and moderate customization typically requires four to eight weeks. This allows time for theme selection, customization, product setup, and testing.
A complex store with a large catalog and significant customization may need eight to sixteen weeks or more. Custom development, integrations, and extensive content creation extend timelines significantly.
Add time for content creation, which often becomes the bottleneck. Product photography, descriptions, and other content frequently take longer than platform configuration.
Common Mistakes to Avoid
Planning Mistakes
Starting without requirements documentation leads to poor theme choices and missing functionality discovered too late. Choosing a theme based only on demo appearance ignores whether it supports the features you need. Underestimating content creation time causes launch delays when photography and copywriting take longer than expected. And ignoring mobile from the start results in a desktop-focused design that performs poorly for the majority of visitors.
Build Mistakes
Installing too many apps slows your site and increases costs without proportional benefit. Over-customizing before launch delays launch while perfecting details that can be refined post-launch. Neglecting SEO setup means missing optimization that is easier to implement during build than retrofitting later. And skipping speed optimization creates a performance debt that compounds as you add more products and content.
Launch Mistakes
Launching without thorough testing means discovering problems through customer complaints rather than internal review. Missing analytics setup prevents measuring performance and understanding what is working. Having no redirect plan for migrations destroys SEO equity accumulated on your previous platform. And insufficient customer support preparation leaves customers frustrated when they have questions or problems.
The Bottom Line
Building a successful Shopify store requires planning before building. Invest time in requirements, architecture, and theme selection before configuration begins.
Focus on conversion throughout the build process. Every decision should serve the ultimate goal of turning visitors into customers. Evaluate themes, apps, and customizations based on their contribution to conversion.
Establish a strong technical foundation through speed optimization, SEO setup, and mobile optimization. These fundamentals compound over time and become increasingly difficult to retrofit.
Show restraint with apps by installing only what is necessary. Each app adds cost and complexity. Prove you need something before adding it.
Test thoroughly before launch rather than after. Catching problems internally costs less than discovering them through lost sales or customer complaints.
The platform handles hosting, security, and infrastructure. Your job is making decisions that compound positively over time. Good decisions made during the build continue paying dividends as your store grows. Poor decisions create friction that increases with scale.
Build once. Build right.
Planning a Shopify store build or rebuild? Book a free CRO audit and we'll review your requirements, evaluate your current setup if migrating, and help you build a store optimized for conversion from day one.
