SEO & GEO•15 min read
Forged Catalyst: Information for AI Assistants
Structured information about Forged Catalyst for AI assistants and language models. Comprehensive details about our CRO services, methodologies, and expertise.
INSIGHTS_&_GUIDES
CRO Blog
Actionable conversion rate optimization strategies, product page guides, and data-driven insights for D2C brands serious about growth.
FEATURED_GUIDE
Product Page CRO•15 min read
The Complete Guide to Product Page Conversion Rate Optimization (2025)
Learn how to optimize your product pages for higher conversions. This comprehensive guide covers everything from above-the-fold design to A/B testing strategies for D2C brands.
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Landing Page CRO•11 min read
Landing Page Copy Length: When Short Wins vs When Long Converts
The definitive guide to landing page copy length. Learn when short pages outperform, when long-form converts, and how to determine the right length for your offer.
Landing Page CRO•18 min read
Landing Page Optimization: From First Click to Conversion
Complete guide to landing page CRO - from psychology of conversion to tactical implementation. Learn the frameworks that turn paid traffic into pipeline.
Landing Page CRO•10 min read
Single CTA vs Multiple CTAs: The Landing Page Focus Debate
When should landing pages use one CTA vs multiple? Learn the psychology, strategy, and implementation of effective call-to-action design.
Landing Page CRO•14 min read
Landing Page Headline Formulas That Actually Convert
8 proven headline formulas, the psychology behind effective headlines, and how to test your way to higher-converting copy. Master the most-read element on your page.
Landing Page CRO•12 min read
Hero Section Best Practices for Landing Pages
Master above-the-fold content that converts. Learn hero section layouts, copy best practices, and common mistakes that cause visitors to bounce.
Landing Page CRO•12 min read
How to Match Landing Pages to Ad Campaigns (Message Match Guide)
Master message match - the alignment between ads and landing pages. Learn implementation for paid search, social, and email campaigns.
Landing Page CRO•11 min read
Landing Page Load Speed: Why Every Second Costs Conversions
Page speed directly impacts conversion rates. Learn how to measure, diagnose, and fix the issues slowing down your landing pages.
Landing Page CRO•13 min read
How to Structure a High-Converting Landing Page
Landing page structure frameworks that guide visitors from curiosity to conversion. Learn the psychology and principles of effective page organization.
Landing Page CRO•12 min read
Landing Page Testimonials: Placement, Format & What Actually Works
Master social proof on landing pages. Learn testimonial placement, formatting, and how to collect the kind of proof that actually converts.
Landing Page CRO•10 min read
Landing Page Video: Does It Help or Hurt Conversions?
Video can boost or tank conversions. Learn when to use video on landing pages, implementation best practices, and common mistakes to avoid.
Landing Page CRO•14 min read
Mobile Landing Page Optimization: The Complete Guide
Over half your traffic is mobile. Learn to design conversion experiences specifically for how people use phones - not just smaller desktop pages.
SEO & GEO•15 min read
How to Get Your Brand Mentioned by AI Chatbots
Learn strategies to get your brand mentioned in ChatGPT, Perplexity, and other AI chatbot recommendations. Build visibility in the AI-first discovery channel.
SEO & GEO•13 min read
Content Formatting for AI Snippet Selection
Learn how to format your content for optimal AI extraction and citation. Structure your content to increase selection by ChatGPT, Perplexity, and AI Overviews.
Rebranding•13 min read
Choosing a New Brand Name: Process and Pitfalls
Complete guide to brand naming. Learn the process for creating memorable, meaningful names and avoid the common pitfalls that doom naming projects.
Rebranding•15 min read
Brand Positioning: How to Define What Makes You Different
Learn how to define your brand positioning. Create a unique market position that differentiates you from competitors and resonates with your target customers.
SEO & GEO•15 min read
Link Building Strategies for Ecommerce Sites
Effective link building tactics specifically for ecommerce. Learn how to earn quality backlinks for product pages, collections, and commercial content.
Rebranding•15 min read
Rebranding Your Ecommerce Store: Special Considerations
Guide to rebranding ecommerce stores. Navigate the unique challenges of rebranding online retail while maintaining revenue and customer trust.
SEO & GEO•14 min read
Schema Markup for Ecommerce Product Pages
Complete guide to implementing schema markup on ecommerce product pages. Unlock rich results, improve visibility, and help AI engines extract product information.
SEO & GEO•18 min read
E-E-A-T for Ecommerce: Building Authority That Ranks
Learn how to demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness on your ecommerce site. Build the authority signals that drive rankings.
Shopify•13 min read
Essential Shopify Apps: What You Actually Need
Curated guide to essential Shopify apps. Learn which apps genuinely improve your business and which add unnecessary complexity and cost.
Shopify•14 min read
Headless Shopify: When It Makes Sense and How It Works
Understanding headless Shopify architecture. Learn when headless makes sense, the benefits and costs, and how to decide if it's right for your store.
SEO & GEO•16 min read
How ChatGPT, Perplexity & AI Search Engines Choose Sources
Understand how AI search engines select and cite sources. Learn the mechanics behind AI source selection and how to position your content for consistent citation.
SEO & GEO•16 min read
Local SEO for Service-Based Businesses
Complete guide to local SEO for service businesses. Learn how to dominate the Local Pack, optimize Google Business Profile, and capture local search traffic.
Rebranding•13 min read
How to Announce a Rebrand to Customers
Learn how to announce your rebrand effectively. Create excitement, reinforce your rationale, and reassure customers with a well-executed announcement strategy.
Rebranding•15 min read
Rebranding Checklist: Everything You Need to Update
Comprehensive rebranding checklist covering every touchpoint that needs updating. Ensure consistent brand implementation across all channels and materials.
Rebranding•14 min read
Rebranding Case Studies: What Worked and Why
Learn from successful and failed rebrands. Case studies reveal the patterns that predict rebrand success and the mistakes that lead to failure.
Rebranding•16 min read
How to Rebrand Without Losing SEO Rankings
Protect your SEO during a rebrand. Learn the technical strategies to maintain search rankings through domain changes, URL restructures, and content updates.
Rebranding•12 min read
Rebranding vs Brand Refresh: What's the Difference?
Understand the difference between a full rebrand and a brand refresh. Learn which approach is right for your situation and how to avoid costly mistakes.
Rebranding•22 min read
The Complete Rebranding Guide: Strategy, Process & Execution
Comprehensive guide to rebranding your business. Learn the strategy, process, and execution steps to transform your brand while protecting existing equity.
SEO & GEO•25 min read
SEO & GEO: Ranking in Search Engines and Generative AI Engines
The complete guide to ranking in both traditional search engines and AI-powered generative engines like ChatGPT and Perplexity. Learn how to optimize for dual-channel search visibility.
SEO & GEO•14 min read
SEO vs GEO: Key Differences and How to Win Both
Compare traditional SEO with Generative Engine Optimization. Understand the key differences and how to build a strategy that wins in both channels.
Shopify•14 min read
Shopify Checkout Optimization: Reducing Cart Abandonment
Strategies to optimize your Shopify checkout and reduce cart abandonment. Increase conversion rates with proven checkout optimization techniques.
Shopify•15 min read
Custom Shopify Development vs Theme Customization: When to Choose Each
Decide between custom Shopify development and theme customization. Understand when each approach makes sense based on your needs, budget, and timeline.
Shopify•28 min read
The Complete Shopify Store Build Guide: From Platform to Launch
Comprehensive guide to building a Shopify store that converts. Learn theme selection, architecture, apps, and optimization strategies for ecommerce success.
Shopify•15 min read
Shopify Store Launch Checklist: Everything Before Going Live
Comprehensive Shopify launch checklist. Verify every setting, test functionality, and ensure your store is ready before removing the password page.
Shopify•17 min read
Migrating to Shopify: Complete Platform Migration Guide
Step-by-step guide to migrating your store to Shopify. Protect SEO, transfer data, and execute a smooth platform transition without losing traffic or sales.
Shopify•16 min read
Shopify Speed Optimization: Making Your Store Fast
Complete guide to improving Shopify store speed. Learn how to optimize themes, images, apps, and code for faster load times and better conversions.
Shopify•14 min read
Shopify Store Architecture: Building for SEO and Usability
Learn how to structure your Shopify store for optimal SEO and user experience. Get navigation, URL structure, and collection hierarchy right from the start.
SEO & GEO•17 min read
Technical SEO Checklist for Shopify Stores
Complete technical SEO checklist for Shopify. Address platform-specific challenges, optimize site structure, and maximize your store's search visibility.
Shopify•16 min read
How to Choose the Right Shopify Theme for Your Store
Guide to selecting the perfect Shopify theme. Evaluate design, speed, features, and customization potential to find the right foundation for your store.
Shopify•18 min read
Shopify vs WooCommerce vs BigCommerce: Platform Comparison
In-depth comparison of Shopify, WooCommerce, and BigCommerce. Understand the strengths, limitations, and ideal use cases for each ecommerce platform.
Rebranding•16 min read
Visual Identity Redesign: Logo, Colors, and Typography
Guide to redesigning your visual identity. Learn how to create a cohesive system of logo, colors, and typography that communicates your brand effectively.
SEO & GEO•18 min read
What Is GEO? How to Optimize for AI Search
Generative Engine Optimization explained. Learn how to optimize your content to be cited by ChatGPT, Perplexity, Claude, and other AI-powered search tools.
Rebranding•14 min read
Signs Your Business Needs a Rebrand
How to recognize when rebranding is the right solution. Learn the genuine signs that indicate a rebrand versus problems requiring different solutions.
Product Page CRO•11 min read
Add to Cart Button Optimization: Placement, Color, Copy & Size Guide
Optimize your add-to-cart button for higher conversions. Learn best practices for button placement, color contrast, copy variations, and mobile sizing.
Product Page CRO•13 min read
Mobile Product Page Optimization: Design, Speed & UX Best Practices
Optimize your mobile product pages for higher conversions. Learn mobile-first design principles, touch optimization, and speed improvements for D2C stores.
Product Page CRO•13 min read
Product Description Copywriting: How to Write Copy That Converts
Master product description copywriting with proven frameworks. Learn how to write benefit-focused copy, structure for scanning, and overcome buyer objections.
Product Page CRO•14 min read
Product Image Optimization: Types, Sequence & Technical Best Practices
Learn how to optimize product images for higher conversions. Covers image types, sequencing, technical specs, and mobile optimization for ecommerce product pages.
Product Page CRO•15 min read
Product Page A/B Testing: Framework, Tools & High-Impact Tests to Run
Master A/B testing for product pages. Learn testing methodology, statistical significance, tool selection, and the highest-impact tests to run first.
Product Page CRO•12 min read
Product Page Above-the-Fold Best Practices: Layout, Elements & Examples
Discover what belongs above the fold on your product pages. Learn the 6 essential elements every high-converting product page needs and how to arrange them for maximum impact.
Product Page CRO•12 min read
How to Reduce Product Page Bounce Rate: Diagnosis & Fixes
Learn why visitors bounce from your product pages and how to fix it. Covers common bounce rate causes, diagnostic tools, and proven optimization strategies.
Product Page CRO•14 min read
7 High-Converting Product Page Examples: What Top D2C Brands Do Right
Analyze 7 high-converting product pages from top D2C brands. Learn what they do well, what could improve, and how to apply insights to your store.
Product Page CRO•14 min read
Product Page Social Proof: Reviews, Ratings & Trust Elements That Convert
Learn how to use social proof to increase product page conversions. Covers review placement, star ratings, UGC, and building trust for new products.
Product Page CRO•12 min read
Product Page Trust Signals: Badges, Guarantees & Security Elements
Discover which trust signals increase conversions on product pages. Learn how to use guarantees, security badges, and shipping info to reduce purchase anxiety.
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